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Women Behind the Robe RSS

Ana Haqq

Introducing Ana from Primp and Prime blog, our next behind the robe feature. She is a mom to two busy toddlers and juggles many hats on the reg.  Her full-time hussle is a marketing manager for local construction company- Elysian Construction. On the side she blogs as her creative outlet and has collaborated with many local brands on exciting projects. A year ago she launched with a friend as a local platform to connect creative moms, something she felt she needed in her life.  Her husband travels a lot for work, so she is often over her head managing work, her girls and taking time for herself. Life is chaotic at times but she would not trade it for...

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Alison Crandall

De Nova had the pleasure of sitting down with the beautiful Mrs. Minnesota America 2018, @alisoncrandallstyle to get to know the #WomanBehindTheRobe. “I'm a dreamer who's aspiring to live a bold and joyful life. My husband and littles make my world go round and being a mother and wife is definitely the "title" I am most proud to carry. Along with the many responsibilities of being a modern stay-at-home mom, I wear several other hats as well! I am the current Mrs. MN America 2018 and have a couple side-businesses I run from home. I believe all women, in all stages of life, deserve to feel beautiful, empowered and loved! In order for me to feel these things, I like to “indulge” in...

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Wynne Reece

We are over the moon excited to share with you our next Behind the Robe feature, Wynne Catherine.We first connected with Wynne when launching De Nova and needed some legal advice on building the foundations of a small business. She came highly recommended, and I loved that she focused on small, creative businesses. When we met her, it was obvious that she was more than just a kick ass lawyer, and we wanted to know more!It is hard to summarize everything that Wynne does, but to mention a few highlights- In less than 4 years, Wynne started two successful businesses and at just 30 years old, she successfully sold one of them to devote her energy to a legal niche,...

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Ashlee Assadi

This is Ashlee Assadi — our next Woman Behind the Robe feature. She is a wife, momma of 2 girls, and the Founder of Santosha Co (a sustainable foraged skincare line in Northern WI). She has been in the beauty industry for over 15 years doing everything from hair and makeup to skincare, runway, running spas, and editorial work. We had the pleasure of meeting Ashlee at @Minnemammameetup event, and fell in love with her and her company’s mission. When we asked Ashlee what she wants to be known for she said, “Encouraging and inspiring other mommas to follow their dreams.” In her words, “You don’t have to sacrifice your dreams to be a mom, and you certainly don’t have to...

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Sara Goldfine

  De Nova sat down with local entrepreneur Sara Goldfine for our #WomanBehindTheRobe Series to ask what she does in her routine for self-care. "The best form of self-care for me is working out. It allows me to get lost in my self-care, clear my thoughts, plan my day and motivate me to be healthy and balanced." We loved spending time getting to know Sara and how she started @goldfinejewelry . “When I was a little girl, I obsessed over the idea of becoming an innovator in the fashion world.  I've always been interested in the mechanics behind the functionality of an object. When I started designing jewelry, I wanted to figure out a way to create pieces that could be worn beyond the...

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